I have often read about the decline of the 'traditional media' and get the sense that people who are searching for real news content (i.e. not fluff), have been migrating away from these sources for quite some time. This was reinforced this morning when I came across this article from Broadcasting Cable which shows that both CNN and Fox News showed a decline in viewers for the 3rd quarter this year. They report:
In total viewers CNN was down 9% (501,000 versus 549,000) and Fox News was down 10% (805,000 compared with 896,000). In primetime, CNN was down 6% (901,000 compared with 960,000) and Fox News was also down 6% in total viewers (1.601 million versus 1.711 million).
There was a bright spot in the ratings news, however.
At 8 p.m., MSNBC’s Countdown with Keith Olbermann is up 73% in viewers and 56% in the demo while CNN has dropped 11% in total viewers (649,000 versus 728,000) compared with the third quarter of 2006.
I suppose that people have wised up and realized that the latest Geraldo Rivera nonsense or Greta Van Susteren mystery really doesn't impact their lives as much as what is happening in the real economy or in the wars being waged abroad.
While reading up on this topic, I thought that it might be interesting to see what the top 'stories' were on CNN. Take a look above and weep...
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